Toni Woolridge is a Director at Toffler Associates, Inc., with 28 years of experience in the Department of Defense (DoD), Federal Civilian Agencies, and Commercial Markets in business development strategic planning and growth scenarios, helping organizations of various sizes to fulfill their mission support goals. Specializing in thought leadership and technology-based implementation to enhance Warfighter support and readiness activities, Toni’s ENTJ (Myers-Briggs) and 1-1-1-1 (HBDI) assessments make for typically intense, but fruitful engagements where the overarching benefits to both the Client(s) and the internal team run synchronously for the desired end goal…SUCCESS! Toni has put the growth models she has developed for nearly three decades to good use by focusing on tomorrow’s impact based on today’s decision-making. Over the years, her strengths in federal contracting have garnered recognition for winning several key opportunities each year. Toni may spend her days at the center of client issues/concerns/bottlenecks, but it’s the thrill of the solution development and forward-thinking scenarios that gets her up in the morning. When she’s not shredding bid opportunities or engaging Government Customers for their next mission support requirement, Toni is a boisterous advocate for DEI&A, buried in a crime/suspense book, or literally “firing all rounds” with fellow Vets and Friends at a local gun range.

Why did you join Toffler Associates?

I joined Toffler Associates to work more closely with clients as they are developing their “vision for tomorrow” vs. simply implementing a plan more reactionary than visionary.

What is your superpower?

My professional superpower is pretty ironic, to me. Admittedly, I am spatially challenged when trying to furnish any room, but I think in 3D in problem-solving. It’s called spatial visualization — the ability to rotate, maneuver, and disassemble two and three-dimensional objects/issues in your head. With customer requirements or operational goals, I tend to interact with scenarios from memory to see how they look from all sides to figure out how they can/will connect for success or failure.

How do you spend your free time?

I spend my free time with bullhorns (advocacy & support), books (crime/mystery/indie-publishing), and bullets (meet me at the gun range for details).