Myra Blanco, Ph.D.

Organizations can no longer rest on segmentation in an era of widely accessible individualized data. Access to technology, the vastness of networks, and the...

Gen C is perhaps the most influential psychographic in our time because they show that technology is a tool, it is not the human...

When considering how to develop a future-focused market intelligence capability it is important to consider the following actions as a start. They are human...