Insights

Professor David Simpson

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Insights

Create a FutureProof® Plan for the Cryptocurrency-Driven Economy

The future of money is frictionless, human-to-human, and cashless. Organizations should start to work through the risks and opportunities of cryptocurrencies now.
Insights

Infographic: The End of Traditional Market Segmentation

Organizations can no longer rest on segmentation in an era of widely accessible individualized data. Access to technology, the vastness of networks, and the...