Insights

Infographic: The End of Traditional Market Segmentation

 

Organizations can no longer rest on segmentation in an era of widely accessible individualized data. Access to technology, the vastness of networks, and the convergence of people and ideas has changed the way customers behave.  To truly understands what drives your customers, forget about age, gender, and racial divisions – its about experience.

 

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Nina Martire 

Nina Martire is a Senior Associate who advises on strategy development, business planning and change management. She is focused particularly on the nexus of transformational change and strategic foresight, guiding leaders in commercial and government sectors to a better understanding of and an ability to plan for the future of their organizations. Nina holds an MBA from the McDonough School of Business at Georgetown University and has a deep background in corporate and commercial finance.

 

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About the Authors

Jasmine Niernberger

Jasmine Niernberger has 10 years of experience working with numerous fortune 500 companies, as well as science and technology organization to improve their interactions with their internal and external customers. She has specific knowledge in strategy development, change management, workshop design, and customer experience assessment. With over 6 years in execution Alternate Future® scenario planning, Jasmine has ability to connect dots and identify third and fourth order impacts. Jasmine has been recognized for her excellent interpersonal skills, strong work ethic, and ability to drive adoption of change.  Prior to joining TA, Jasmine worked with Crowdtap as a Product Innovation & Insight Lead and Deloitte Consulting as a Strategy & Operations Consultant.  Jasmine attended Bucknell University; B .A., English/Sociology and American University in Cairo (Egypt)