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Future business success will rely on the ability to use personal data to customize the experience for every individual. Businesses must consider more than IT when shaping the role of data in the future. The protagonists of The Wizard of Oz sought a brain, a heart, courage, and home. Similarly, successful businesses will need to take these four steps: create knowledge from data, maintain consumer trust, update privacy policies, and organize for the future.
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About the Authors
Toffler Associates
As a consulting and advisory firm, Toffler Associates delivers strategic advantage to clients around the globe with an unwavering commitment to be the catalyst for change. Both the public and private sectors rely on Toffler Associates’ Future Proof® business consulting service and unique perspective to architect better futures.
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