Follow the Yellow Brick Road: 4 Steps to Navigating Data for Business Success
Future business success will rely on the ability to use personal data to customize the experience for every individual. Businesses must consider more than IT when shaping the role of data in the future. The protagonists of The Wizard of Oz sought a brain, a heart, courage, and home. Similarly, successful businesses will need to take these four steps: create knowledge from data, maintain consumer trust, update privacy policies, and organize for the future.
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